3min chapter

User Defenders – UX Design & Personal Growth cover image

074: Designers, Mind Your Business with Pek Pongpaet

User Defenders – UX Design & Personal Growth

CHAPTER

The Ugly Winds

Designers have to talk about the business value of the design, not just what it looks like. "We're scientists before we're pixl pushers," he says. He was once tasked with redesigning his company's most popular landing page. The boss gave him a 'b test' that showed an ugly new design still beat out his better one.

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