Visual Communication Becomes the Training Ground for the Modern Subject

Film in vidios serve as the ultimate training ground for someone who has to live immersed in this distracted reality while still needing to passively absorb meaning. The constant sensory bombardment and lack of stillness of modern lifeequi s a different mode of thought to be able to absorb it properly. This is what he's referencing when he talks about architecture, which he also considered to be a form of mass media. You could theoretically stop look at a building over index on the visuable and really take it in for the work of art that it is. But benemine points out, we are not tourists, ok? Because in our cities, when going about our daily lives, do we stop