4. How can you use AI for better outcomes in media?
Future Proof
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The Importance of First Party Client Data
First party client data becomes moreimportant. The accuracy, the validity and relevance of that data is more crucial for marketing. We're investing a lot intermns of training and introstructure to become experts into these clean rooms. Daa clean rooms are typically cloud base where basely you can bring your client first party data,. You can match it with the data of your partners in a safe and compliant way.
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