The Importance of Branding in the Private Equity Industry

Bain is now in 20 different countries around the world and we're starting to distribute through other channels. This also wasn't the way that you presented Bain 10, 15, 20 years ago. We didn't have a website for a while even. I think there's going to be a renewed focus on performance. It's not enough just to have stable valuations or slightly increasing valuations anymore.