The AOL Time Warner Disaster | You've Got Mail | 1
Business Wars
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AOL's Rise and Strategic Maneuvering
This chapter explores the early challenges and strategic decisions that positioned AOL for success in the evolving online service landscape. It highlights the company's aggressive marketing, explosive user growth, and acquisition strategies leading to its IPO, while also examining the tense negotiations surrounding its proposed merger with Time Warner. As the chapter unfolds, it sets the stage for future conflicts and decisions that will shape AOL's trajectory in the dot-com era.
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