James and menswear YouTuber Nick Alexander dive into the reality of reinventing your life in your 20s and 30s — from escaping the corporate grind to building a brand around purpose, style, and discipline.

They explore the loneliness of modern cities, the appeal of Europe’s slow-life culture, and why so many men feel creatively and personally stuck.

Nick shares his transition from Deloitte consultant to full-time YouTuber, how he’s building a life true to his values, and what he’s learned about ambition, burnout, dating, and becoming a man worth following.

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