The Power of Pleasure

"I used to think before reading your book, actually, that like, I changed somehow the dopamine reward circuitry in my brain to want healthy food now," he says. "But what I kind of hear you saying is that it might actually be more that the pleasure associated with that stuff, which maybe is more opioid driven or something like that." He makes chicken soup for his daughter after she gets braces and finds shataki mushroom as an umami-rich ingredient. 'It's really everywhere in the food environment,' Dana says.

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