
#60 Playing Offense in Economic Uncertainty and How to Sell Post-Pandemic
Winning the Challenger Sale
00:00
What's the Biggest Change Coming to Our Sales Universe?
The way that a buyer received information about a product or service was through their sales rep the sales rep owned the policy content and you had to go talk to think about buying when your parents bought a car. You can type in the VIN number and more than the dealer knows about that aspect you're about to buy so i mean it's it's flipped from a seller driven you know mode to buyers, which is why we need to challenge and reframe. The second biggest piece is going to be tooling and um a lot of people it's the big buzzword of the of the week now with chat GPT but that's just gonna say chat GPT yeahYeah definitely focus on right
Transcript
Play full episode