3min chapter

Winning the Challenger Sale cover image

#60 Playing Offense in Economic Uncertainty and How to Sell Post-Pandemic

Winning the Challenger Sale

CHAPTER

What's the Biggest Change Coming to Our Sales Universe?

The way that a buyer received information about a product or service was through their sales rep the sales rep owned the policy content and you had to go talk to think about buying when your parents bought a car. You can type in the VIN number and more than the dealer knows about that aspect you're about to buy so i mean it's it's flipped from a seller driven you know mode to buyers, which is why we need to challenge and reframe. The second biggest piece is going to be tooling and um a lot of people it's the big buzzword of the of the week now with chat GPT but that's just gonna say chat GPT yeahYeah definitely focus on right

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