Gole: We're still not learning the lessons that should have learned almost two years ago. What consumers want are at home tests that they can deploy themselves, where they can get a readable result right in the privacy of their home. He says companies probably miscalculated and didn't fully appreciate what consumer preferences would be. That reps the first hour of the week end eddition of blomberg business week from bloomburg radio ind carol massar and i'm tim stanove.
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