In this episode of the UGC 101 podcast, I had the pleasure of speaking with Kai Green from UGC Growth Lab. We dove deep into the nuances of the brand-creator relationship, covering everything from understanding a brand's specific needs to the absolute necessity of a robust portfolio.
Kai offered invaluable insights into how creators can best position themselves in the market. We discussed the often-tricky world of usage rights and explored the ever-evolving landscape of user-generated content. She also shared some incredibly practical tips for creators looking to maintain low-maintenance relationships with brands.
Our conversation wouldn't be complete without touching on the significant impact of AI on the creator economy, and Kai highlighted the fantastic resources offered by UGC Growth Lab to help creators thrive.
To get an exclusive offer on any of the UGC Growth Lab services they offer, including a portfolio audit or any of their learning labs - go to https://www.ugcgrowthlab.com/ and use the code "UGC101" for 25% off your order!
