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The Steve Ballmer Interview

Acquired

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Navigating Market Expansion Challenges

This chapter explores the hurdles faced by Microsoft's expansion into new markets, particularly in response to the rise of cloud computing and mobile technologies. It critically examines the company's missteps, such as their late entry into the search market and challenges in the mobile sector, while emphasizing the importance of adapting strategies and leveraging existing strengths. The discussion also highlights the internal dynamics and leadership decisions that shaped the development of the Azure platform in the context of evolving market demands.

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