What Is the Sweet Spot for Duration?

The key is people want to ensure pieces of information that people don't necessarily have the time to sit there and watch 45 minutes. There are a couple of social media channels that are geared for short attention span people like myself. But it's interesting your point about what is the sweet spot for duration. Like, I mean, my own attention span has dropped. In the 21st century, right? Like five minutes seems good. Can you get the information across in one minute or less?