Danger of Integrated Studios + Ad Networks: Applovin and Zynga
Deconstructor of Fun
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The Loss of Idea Fands and Retargeting in Campaigns
I think that the main problem is going to be with retention and retarget in campaigns right now, because you cannot really get back to those users that are high value and beat on them again. The advertisers who have a very good understanding of the hialtifes won't be able to bid very high for their top users. So they actually open up a lot of inventory for the small advertisers to come in and and win the deviep users. Buto, i'm not worried about them. They will find ways to keep monitizing their games. I think there is a good opportunity here for the new developers to to enjoy the the top quality traffic that was only kept for a
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