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Steve Johnson and Rochelle King: How Netflix designs for a global audience

Design Better

CHAPTER

What Kind of Conversations Do You Have in Teams About Ethics and Design?

Roxanne Jones: "We don't explicitly talk about ethics, but we do talk about what's right for the consumer every day" She says that building long-term member trust is more important than some of the short-term things that can be done to keep people coming back. When you have two people arguing about it, that person represents the story in a way that doesn't manipulate others to click and cancel. That's awesome because there's no pushback on netzux. And once you're with us, you've lost trust and it's hard to regain that," she said.

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