3min chapter

Pattern Breakers cover image

How Tim Ferriss found product-market fit for “The Four Hour Workweek”

Pattern Breakers

CHAPTER

The Importance of Category Design

Lifestyle design is an alternative to career planning. It's a lens through which I view competition because the best way to compete, if you can, is to avoid competition on altogether. There are other terms also embedded in that book, which people may have used. And so those are a few of the approaches andframings that I use when thinking about the four hour work week.

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