Skinny design: Smaller is better
McKinsey Talks Operations
00:00
The Importance of Smaller Packaging in E-Commerce
With e-commerce becoming much more prevalent, with big packaging and big canvas, you get a big advertising space to communicate your brand. That gets to a question I had when I heard the word smaller. And that is how do we make this a good deal from the consumer's perspective? Leah: There's opportunity to maybe even go to some degree brand agnostic. You really have to prove that your product is good and that's an opportunity to shrink it and still create appeal.
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