There are definitely some archetypes. The first is a classic operation so somebody who is focused very much on operational excellence of service delivery. The second is what i did at pandora, which was the sort of new business c o o who grows adjunct businesses outside of the corps and leads investments. It's the not product or engineering c o o working alongside a ceo who has deep expertse and experience in product and engineering. And the third is someone who runs all the go to market an corporate functions in the business.

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