Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)  cover image

Richard Moore on The Laws of Selling | Sales | YAPClassic | Part 2

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)

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How to Discount Your Products

It's important to understand that it's all about the individual, because value is a subjective thing. And I've been in meetings where I've done two hours of coaching to a senior team of salespeople and they thought it was worth every single penny. If you don't resonate with that person, if you don't get old with them on the same wavelength, or maybe if the need for your product in and of itself isn't entirely there, sometimes a discount kind of makes sense to the buyer.

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