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QC #3: Why product matters to everyone

Quick Coffee

CHAPTER

How Do You Build a Product?

Don't be too much in love with your actual product, but instead be even more in love with the problem space you're approaching. The deeper you understand the customer's problem, the better your product will become over time because you understand exactly what the customer needs at any given point in time. "Never forget your problem space," says founder and CEO of start-up company Y Combinator John Defterios.

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