The chapter delves into brain science, psychophysics, and consumer behavior, discussing how humans perceive things nonlinearly and the influence of sales promotions. They also touch on decision making dynamics, the concept of 'satisficing', and the effectiveness of heuristics in uncertain situations.
In today’s episode, we continue our conversation with Rory Sutherland, UK Vice Chairman of Ogilvy, where he discusses how our decision making, especially as consumers, while often appearing irrational, is actually the result of us deploying heuristics that have served us well in situations of low trust or when we don't have all the information.
Connect:
This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.