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17min chapter
In conversation with Rory Sutherland - Part 2
Simplifying Complexity
Exploring Nonlinear Perception and Consumer Behavior
The chapter delves into brain science, psychophysics, and consumer behavior, discussing how humans perceive things nonlinearly and the influence of sales promotions. They also touch on decision making dynamics, the concept of 'satisficing', and the effectiveness of heuristics in uncertain situations.
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode