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S1 EP8: Cody Plofker on Building a Beauty Brand | Growth Marketing | Jones Road Beauty

30 Minutes of Growth

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Top Performer, Are There Any Placements That Are Standing Out?

We're trying to get to ten across te brand, but not all, s r. Some of them have different rates for paid versus organic. Probably like five to six would be amazing for that we can use on paid in white list with. We'll also kind of do mash ups. A lot of ours are like application style. So we might start with a hook of somebody like, oh, my god, i love it, or like something like that, about the product and then keep that solver. Narration wil show three or four different people of different ages, different skin tones,. you know, different cond ofjust looks, putting make up on themselves. Ar, those thats

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