
How to Quantify Your Brand (Plus: Meet a CTC Client)
Ecommerce Playbook: Numbers, Struggles & Growth
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Introduction
The e-commerce playbook podcast is brought to you by SEGmetrics. Get clarity on what channels are driving the most revenue for your brand beyond the first purchase and send data directly to Facebook so they can find more of the right customer. Richard Gaffin: This week we have a double header. First up is my conversation with Taylor about whether or not you can quantify brand, but afterward we've got the first edition of a new segment where I chat with a CTC client about the nitty gritty of marketing and entrepreneurship.
Transcript
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