Using Creativity To Close More Deal In The World of AI | Dale Dupree - 1834
The Sales Evangelist
The Importance of Genuine Human Connection in Sales
This chapter highlights the importance of genuine human interaction in customer service and sales, using personal stories to illustrate how meaningful connections influence consumer decisions. The authors call for a shift back to building authentic relationships amidst the growing trend of automation in business.
One thing that AI lacks, which humans possess, is creativity. I'm not suggesting you stop using the technology because of this, but it's important to be aware of its limitations.
When you add your personal touch to AI-generated content, you can close more deals more effectively. Learn how in this episode with Dale Dupree, where he shares tips on incorporating creativity into AI-driven processes.
Is AI Preventing Society from Being Creative?
- As you may notice, tools like ChatGPT and other AI platforms can often sound robotic. Dale discusses how AI lacks emotions and likely always will.
- While researchers are working to infuse human emotions into AI, upon closer examination, this thinking proves to be flawed.
- AI doesn’t understand emotions the way humans do. When it comes to tone, feeling, and triggering the brain to take action, a human touch is still necessary.
Have a Bigger Purpose Than Making Money
- Yes, you entered the sales industry because you wanted to make money. But to get where you want to be, you have to work for it. You can’t always rely on AI to do your job for you.
- While your goal is to make money, you also need a deeper purpose for why you’re doing what you do.
- Strive to achieve great things and have a vision or sense of impact for your organization.
- Why are you trying to sell your product to your buyers? How does it help them with their problems?
- Answering these questions will help you stay motivated beyond just making money.
Improving the Buyer Experience with AI and Creativity
- People in today’s society often dislike dealing with humans in customer service. This is usually because they feel the salesperson isn’t listening to their problems, is reading from a script, or simply doesn’t care about the buyer at all.
- I shared an example of when I tried ordering a pizza, and the customer service representative was from Dubai. Due to AI, the service experience wasn’t great, which made me want to take my business elsewhere.
- Keep this in mind when switching everything to AI. The human touch is essential to maintaining strong customer relationships and keeping customers loyal to your business.
Breaking the AI Reliance Trap
- It’s hard not to over-rely on AI—it makes life so much easier. However, remember that sales is all about building and maintaining relationships.
- Too much automation can create a disconnect between businesses and customers.
- Learn how to use AI effectively without losing the human touch!
“We think we’re being more efficient with AI, but we really aren’t. It’s like UberEats—you pay for someone to bring the groceries to you so you don’t have to leave the house. However, it costs money to do this, and you’re spending the same amount, if not more, than if you had gone to the store yourself.” - Dale Dupree.
Resources
Sponsorship Offers
- This episode is brought to you in part by Hubspot.
With HubSpot sales hubs, your data tools and teams join a single platform to close deals and turn prospects into pipelines. Try it for yourself at hubspot.com/sales.
2. This episode is brought to you in part by LinkedIn.
Are you tired of prospective clients not responding to your emails? Sign up for a free 60-day trial of LinkedIn Sales Navigator at linkedin.com/tse.
3. This episode is brought to you in part by the TSE Sales Foundation.
Improve your connection on LinkedIn and land three or five appointments with our LinkedIn prospecting course. Go to the salesevangelist.com/linkedin.
Credits
As one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey. We’d love for you to join us for our next episodes by tuning in on Apple Podcast, Google Podcast, Stitcher, or Spotify. Audio provided by Free SFX, Soundstripe, and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.
Mentioned in this episode:
HubSpot and bluëmago | STUDIOS
HubSpot and bluëmago | STUDIOS hubpspot.com/marketers bluemangostudios.com
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