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Launching a Beautiful High-Converting Catalog

eComFuel Podcast

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Are Direct Emails Making a Comeback?

Petalura is similar to the National Geographic catalog. The difference is that Petalura has become more apparel since becoming Petalura and we've done a lot more US-made clothing as well. I feel like direct emails kind of having a little bit of a comeback right now where people are talking more and more about it. Do you think like the direct mail hype is just that? Just kind of overhyped at the moment.

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