
Fantasy-Themed Events Lure Millennials
Business Wars Daily
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The Influence of Book Talk on Fantasy-Themed Events for Millennials and Gen Z
Exploring the influence of TikTok's Book Talk trend on the rise of romance in fantasy books, leading to an increase in fantasy-themed events attracting millennials and Gen Zers. Companies are crafting immersive fantasy events inspired by popular reads from Book Talk to cater to a new generation of adults raised on fantasy series like Harry Potter and Twilight.
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