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The Science of Predicting and Changing Human Behavior – Episode 562 (M02)

Read to Lead Podcast

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Persuasion vs. Manipulation in Psychological Targeting

This chapter delves into the fine line between ethical persuasion and manipulation, particularly in the realm of psychological targeting. It discusses the potential of technology, like smartphones, to improve mental health care while addressing the ethical concerns around data privacy and individual agency. The chapter advocates for systemic changes that promote user security and trust, exploring innovative solutions such as data co-ops to empower communities in managing their personal information.

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