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Kaspi.kz: The Kazakh Super-App - [Business Breakdowns, EP.204]

Business Breakdowns

CHAPTER

Strategic Capital Decisions and Market Dynamics

This chapter explores the strategic decision-making involved in acquiring Pepsi Burada and the shift from a London listing to NASDAQ. It discusses the importance of educating investors about a unique mobile application business model and the competitive landscape the company faces. Emphasizing product quality and consumer satisfaction, the chapter highlights how these factors drive growth and market leadership in Kazakhstan's rapidly evolving digital landscape.

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