Ike's lunch has somehow like taken over what our brand is at this point. We throw it up on TikTok of like really, really shitty production and then 20, 25 days went by really have like no traction. And then we changed the format almost accidentally just like happened to be we were in the middle of a, of a live stream and we're like, let's just do it from the couch. It turned into a little bit of like a podcast segment like this. During the peak of this series, the views were, it was like a million views every day bottom layer.

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