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Episode 54: Dr. Pallab Chatterjee on Digital Transformation Waste
Mik + One: The Official Project to Product Podcast by Dr. Mik Kersten
How PWC Optimized iTunes Supply Chain Software
The fundamental thesis of iTunes supply chain software was the ability to do massive linear programming optimization. That worked actually quite well in the brick and mortar world, but what didn't work was we ventured into the dot com world with a B2B marketplace product. We also had a demand forecasting capability so that we could really, you know, improve demand forecast accuracy. And then we had the third, which is the matching of the supply and demand to really make the supply chain work.
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