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Season 5, Episode 20: The scientific approach to advertising measurement (with Andrew Covato)

Mobile Dev Memo Podcast

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Rethinking Advertising Measurement

This chapter examines the pitfalls of depending on user-level data for marketing insights and advocates for a broader, instrument-based approach. By using an aviation analogy, the discussion highlights the need for marketers to embrace skepticism and scientific methods in their strategies. Additionally, it addresses the complexities of A-B testing and the importance of structured measurement for creative effectiveness.

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