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AppLovin’s Daniel Tchernahovsky On The Hot Gaming Trends Worth Tracking

PocketGamer.biz Podcast

CHAPTER

Evolution of Hybrid Monetization in the Gaming Industry

The chapter explores the blending of gameplay-driven and IP-driven monetization strategies in the gaming industry, emphasizing the growth potential of incorporating ads and IP elements in games. It discusses the shift from hyper casual to casual games, the importance of engaging experiences for all players, and the significance of hybrid monetization as a mega trend in the industry.

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