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THINKING, FAST & SLOW (DANIEL KAHNEMAN) - Listening books
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The Effect of Anchoring on Suggestion
Many psychological phenomena can be demonstrated experimentally, but few can actually be measured. The effect of anchors is an exception: Anchoring can be measured, and it is an impressively large effect. Powerful anchoring effects are found in decisions that people make about money - such as how much to contribute to a cause.
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