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4min chapter
Saving Barnes and Noble | Industry Expert Jane Friedman Discusses The Resurgence Of Barnes & Noble And The Future Of Bookselling | 4
Business Movers
The Resurgence of Barnes & Noble: A Transformation Story
This chapter explores the evolution of Barnes & Noble from a dominant bookseller to facing challenges from digital competitors and its resurgence under CEO James Daunt. It highlights the shift to locally tailored bookshops and the brand's recovery with new store openings and increased customer engagement.
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