Balanced and Connective Brand Storytelling — Angela Ahrendts
Future of StoryTelling (FoST)
00:00
What's the Biggest Challenge in the World?
When i started at apple, i didn't speak the language at all. I very quickly realized i'd have to kind of tweak the way i talked about things so that everyone else would kind of understand. There were no coding classes teaching you how to develop an ap or how to, injest, re skill, if you will. And so we tried to do was connect the dots. This is what you're doing on your product. If we're the largest product, then what's our take on how we should be using those same assets?
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