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71. Scientific Storytelling: Transforming Healthcare Ecosystems Through Communication

Ecosystemic Futures

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The Power of Scientific Storytelling in Healthcare

This chapter emphasizes the role of scientific storytelling in influencing healthcare decisions and product development, using a case study of a pharmaceutical campaign aimed at enhancing patient engagement. It also discusses the critical shift towards preventative care, addressing vaccine hesitancy, and the importance of building trust in healthcare strategies.

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