9min chapter

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71. Scientific Storytelling: Transforming Healthcare Ecosystems Through Communication

Ecosystemic Futures

CHAPTER

The Power of Scientific Storytelling in Healthcare

This chapter emphasizes the role of scientific storytelling in influencing healthcare decisions and product development, using a case study of a pharmaceutical campaign aimed at enhancing patient engagement. It also discusses the critical shift towards preventative care, addressing vaccine hesitancy, and the importance of building trust in healthcare strategies.

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