Summer Box Office Winners, Losers, and Head-Scratchers
The Town with Matthew Belloni
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Box Office Trends and Shifting Dynamics
This chapter explores the box office performance of recent films, with a spotlight on challenges faced by original live-action family movies and audience behavior changes. It examines the outcomes of various films, including disappointments and surprising successes, while highlighting the evolving star power of actors like Chris Pratt and Chris Hemsworth. Additionally, the chapter critiques Disney's strategy of favoring sequels over original content and the potential impact on the industry.
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