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215: In Pod We Trust: How Creators Can Best Juggle Credibility & Sponsored Content
The Bootstrapped Founder
The Power of Trust in Podcast Advertising
The advertising landscape is moving heavily from just looking at money towards a trust-based model. Most podcast advertisers don't run their own produced ads as they would have done on the radio with music and a deep voice announcing something. Listeners trust the host to have integrity, it's kind of hard to fake genuine praise when you have to read an advertisement into a microphone. And this dynamic changes the power structure in the relationship between the podcaster and the advertiser.
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