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Maximizing ROI: Allocating Funds in Marketing Strategy | Charley T | Disrupter School
Adspend with Ash Melwani and Rabah Rahil
The Pushback of Using Facebook to Find a Winner
It's a much higher confidence way of testing things, but you're still sitting at a spot where I have no idea what this winner actually means to my business. And then at that point, my pushback is well, great. So it's a three weeks to identify a winner that could have been a banging on day three. That's huge liability. You wasted 20 30 days then get something that then has to start and ultimately becomes a winner. Like if it is that kind, the opportunity cost is massive. If it's great, why not let it be great?
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