Is There So Much to Lose?

When an asset like this becomes a certain percentage of your overall net worth, you know, I think it minimally makes sense to consider de-risking or selling in some way. And then the final thing, which I don't talk about much because I'm just kind of a little bit sick of hearing it, but is AI. You have to acknowledge that it's real. It's happening. No one knows exactly how it will change search. The margin in the traditional NUSite model is probably wearing thin. Like those days probably were numbered even when I started to some extent.