Harnessing Empathy for Effective Brand Storytelling

This chapter emphasizes the critical role of empathy in crafting a successful brand narrative for entrepreneurs and business professionals. The speaker ends the episode by encouraging audience engagement and promoting a free masterclass on developing impactful brand stories.

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Leaders are crunched right now. Many are valiantly trying to adopt empathetic and Compassionate Leadership models to adapt to what employees on the market demand new models of leadership that are more human, but some still struggle to balance that with making tough business decisions, setting boundaries, and achieving high-performance standards - serendipitously, the subject of my next book.

Today, Dr. Rebecca Eldredge, a licensed psychologist who supports socially conscious leaders, changemakers, and organizations shares how leaders can identify signs of overwhelm and burnout in their lives and respond to compassionate fatigue. We discussed the huge financial costs to your organization of ignoring mental health, or pushing through when others are counting on you. We also talked about why allowing emotions at work is key to psychological safety, and how leaders who might be reluctant can get more comfortable making space and time for emotions in the workplace to increase engagement, performance, and retention. Take a deep breath and take a listen.

To access the episode transcript, please click on the episode title at www.TheEmpathyEdge.com

Key Takeaways:

The more familiar you are with the state of relaxation in yourself, the easier you will recognize when burnout begins and you are not in that state of calm.
You don’t have to have days or weeks of calm to draw on, it can be even a moment of peace to recognize those calm, nervous system queues.
Being empathetic doesn’t mean you don’t do the hard things, it means you’re deliberate and thoughtful when communicating and making those hard decisions.
With the skyrocketing costs of healthcare (often as a direct result of stress and burnout), we cannot afford to not take care of our mental and emotional health.

"You're much more equipped to make solid decisions when you are connected and when you are in an empathetic and compassionate role with others - and also with yourself." — Dr. Rebecca Eldredge

About Dr. Rebecca Eldredge: For the past 20 years, Dr. Rebecca Eldredge has used her commitment to mental health, cultural competence, and social justice to support individuals and organizations to cultivate compassion for themselves as they bring compassion and justice to their organizations and communities. She has been honored to work with corporations, university departments, and refugee resettlement agencies as well as hundreds of diverse clients. Dr. Eldredge completed both her M.A. and her Ph.D. in Counseling Psychology from Southern Illinois University-Carbondale and has taught adjunct in the University of Houston's and Our Lady of the Lake's graduate psychology programs. She is also a Step into Your Moxie® Certified Facilitator.

Connect with Dr. Rebecca Eldredge:

Website: https://rebeccaephd.com/

LinkedIn: https://www.linkedin.com/in/rebecca-a-eldredge-phd/

Instagram: https://www.instagram.com/dr.rebecca_feel_deeply

Chrysalis: https://rebeccaephd.com/chrysalis-small-group

Speaking: https://rebeccaephd.com/speaking

Facilitations/Trainings: https://rebeccaephd.com/facilitation

Join the tribe, download your free guide! Discover what empathy can do for you: http://red-slice.com/business-benefits-empathy

Connect with Maria:

Get the podcast and book: TheEmpathyEdge.com

Learn more about Maria and her work: Red-Slice.com

Hire Maria to speak at your next event: Red-Slice.com/Speaker-Maria-Ross