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How Do You Build a Brand? (on Behind the Brand with Bryan Elliot) Pt. 2 - March '22 | Ep 495
The Game w/ Alex Hormozi
Acquisition.com
I love licensing models. So I love low overhead. High cash. Yeah, exactly. And the problems that those companies typically have, and we take them on usually between three and 10 million is when we like in top line sales is when we start working with them. The reason I ended up doing acquisition wasn't even for the money is because the type of people and portfolio companies that I'm looking for use the word acquisition. People who are trying to scale their company is talk about cost of acquisition. Right? It also had the double entendre of we acquire minority stakes in the companies in addition to helping with acquisition. so I kind of like that component.
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