5min chapter

The Happy Pricing Podcast cover image

How do you price a new high value product or service?

The Happy Pricing Podcast

CHAPTER

How to Make Yourself Easier to Buy

In an ideal world, like you say, is pay what it's worth to you. But that requires the person who's buying to have a clear understanding of that value. And so if we just say, this is what I do, pay what you want, it puts me in the spin unless I've spent some time thinking about exactly, this is how much it's going to worth for me. This is where I want to go with this, this program, this course, this garden furniture. The classic objection, you know, is like, oh, it's too expensive. Well, I don't have the money. What does that mean in reality for a lot of people?

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode