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How do you price a new high value product or service?

The Happy Pricing Podcast

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How to Make Yourself Easier to Buy

In an ideal world, like you say, is pay what it's worth to you. But that requires the person who's buying to have a clear understanding of that value. And so if we just say, this is what I do, pay what you want, it puts me in the spin unless I've spent some time thinking about exactly, this is how much it's going to worth for me. This is where I want to go with this, this program, this course, this garden furniture. The classic objection, you know, is like, oh, it's too expensive. Well, I don't have the money. What does that mean in reality for a lot of people?

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