HUNGRY. cover image

How Bold Bean Co. won a Waitrose, Whole Foods and Planet Organic Listing in Their First Year and Being a Female Founder in a Man's World

HUNGRY.

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The Importance of First Touch Points With Brands

I really do believe that brands should start thinking more like, like restaurants and health. The way you activated the whole listing, I thought was a touch of genius in terms of you actually cooking in whole foods. There's a whole theater. And I think when you're a brand, that first touch point with a brand is so important. It's like going to a mixture of star restaurant. And the front of house, you want to be welcomed with with a greeting. You know, according to the times, if you've seen one of these, I want to go into.

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