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11min chapter
Rapid Response: Super Bowl ads (Lessons from Beyoncé, J. Lo and Taylor)
Masters of Scale
Analyzing Super Bowl Ads and Making a Connection with Customers
The hosts discuss the Super Bowl ads from this year and what they indicate about making a connection with customers. They analyze the criteria for a successful ad and emphasize the importance of memorability, brand association, and relevance. The chapter also explores specific examples of successful ads and highlights missed opportunities for connection and trust-building.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode