2min chapter

The Diary Of A CEO with Steven Bartlett cover image

The Marketing Genius Behind Nike: Greg Hoffman

The Diary Of A CEO with Steven Bartlett

CHAPTER

Emotion by Design

The best brands ask the question, how do i want this work? Uh, to make the consumer feel about themselves and make them feel empowered to go and do great things. The stronger the emotional connections, the bigger status your brand is going to have, most likely in culture.

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