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How to Build a Multi-Million Dollar Newsletter Business | Tyler Denk, Beehiiv | Podcast series / Marketing

Behind the Brand with Bryan Elliott

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How to Charge for Your Newsletter

The three primary advertising models are CPM, which is cost per 1000 impressions. There's CPA cost per acquisition, which is only paying when a conversion actually happens and then CPC, which is a cost per click. And it's like a sliding scale of who's more incentive, like who benefits the most? Yeah. So for a newsletter, a much bigger pain in the ass to be able to deliver because they need to see results or we're moving on to another channel.

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