3min chapter

Behind the Brand with Bryan Elliott cover image

How to Build a Multi-Million Dollar Newsletter Business | Tyler Denk, Beehiiv | Podcast series / Marketing

Behind the Brand with Bryan Elliott

CHAPTER

How to Charge for Your Newsletter

The three primary advertising models are CPM, which is cost per 1000 impressions. There's CPA cost per acquisition, which is only paying when a conversion actually happens and then CPC, which is a cost per click. And it's like a sliding scale of who's more incentive, like who benefits the most? Yeah. So for a newsletter, a much bigger pain in the ass to be able to deliver because they need to see results or we're moving on to another channel.

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