Samsung's Benjamin Braun on the Olympic sponsorship and minimax marketing
OnBD with ALF
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Marketing Insights and Consumer Behavior
This chapter narrates a personal journey through the early career days at American Express, emphasizing the shift from traditional paper statements to paperless solutions. It explores the psychological aspects of marketing strategies that resonate with consumers and the importance of understanding consumer behavior in crafting impactful promotional offers. The discussion also highlights Samsung's transformation into a global brand through innovative marketing practices and a commitment to accessible technology.
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