312 - MUST LISTEN: Manufacturing Revenue | Flourish - In Pursuit of Eudaimonia Podcast
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Brand Building, Demand Creation, Attribution
Marketing is different from brand building, because you're creating demand for the category. How do we measure all these things? Because measuring oryan like the typical phase book, adds, how much did we spend? How much did we make? Is pretty straightforward and easy,. But measuring demand creation a is as esy in stateforward or not a very common idea, indiidual, just one point on the ip. Like my company creates intellectual property that can be an asset for businesses through the execution at scale of more than a hundred b to b companies ove the past two and a half, three years.
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