Bloomberg Businessweek Weekend - February 3rd, 2023
Bloomberg Businessweek
00:00
Is the Music Industry Taking Control of Your Brand?
As people consume the content differently, these kinds of sponsorships become increasingly important. How much are these brands paying for this type of association? It really varies and I would hate to put everyone's business out on the street,. Harvey says that it depends on the level of activation.
Transcript
Play full episode
