We've never needed stories more - a masterclass by a story coach from The Moth
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How to Hook People Into a Story?
i'm just interested in what are the things that hook people into a story? You specifics. The specificity of no one else could ever experienced that in exactly the same way, makes it transcendent and relatable. And i think one of the reasons that specifics are so compelling in story telling is that the more specific that you are, the more your audience knows where you are and how they relate to it. But then there's also just the idea that every moth story has like a kind of overarching sort of thread through it, a sort of theme.
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